Loops Media Group began in 2007 to address the needs of the growing disability market. Started by CEO Madonna Long and Amy Malmgren both who are respected disability personalities.
Companies that successfully market to people with disabilities, and employ them understand there is a strong correlation between brand leadership and the presence of an unyielding disability commitment. Forward looking companies are strengthening and promoting their diversity brand by spreading the word about their disability investments, creating an inclusive work environment where all belong, improving community relations, and enhancing productivity and profitability by building a trusted relationship with their employees and customers who have disabilities. Are you on board? If not we are your partner.
Loops Media Group will develop strategies that help you:
- Offer practical tips, tools, and strategies to develop a positive corporate image and distinguish your diversity brand from your competition;
- Communicate a successful marketing plan to the widest audience while increasing a successful market advancement. As a business marketing to this diversity group of the people who have disabilities you will retain a success advantage to these individuals, families, caregivers and stakeholders.People who have disabilities are actually over one billion people live in the world. According to the World Bank, one billion people (15% of the world’s population). This means that with one-fifth of this population experiences a disability. (between 110 million and 190 million people). This market continues to grow as people age into disabilities and the market expands to those individuals who are veterans with disabilities, and children with disabilities becoming adults.
Did you know that there are market targets for tweens, millennials and seniors but none for disabilities. Yet people who have disabilities need some sort of a map to guide them for services and businesses. Since this population is currently being underserved and misunderstood by many businesses, who just need the opportunity to reach them. We have created that for them. Though our system of mapping and supplying detailed information on their services and accessibility.
There are over 61 million of people limited in their activities due to long-term disability…
- 73% are the heads of households
- 46% are married
- 58% own their own homes
- 77% have no children
- 48% are principal shoppers
- In 1995, people with disabilities spent $81.7 billion on travel. This did not include the significant expenditures of their families, friends, and escorts. (Source: Society for Accessible Travel and Hospitality).
- The aggregate income of people with disabilities tops $1 trillion. This includes $490 billion in discretionary income. *
- Among people with disabilities, 48% say that the Internet has significantly improved the quality of their lives. Compare this to only 27% of adults without disabilities.
- The most productive contributors to society are the youngest cohort: 18 to 29 year olds. For example, these younger people with disabilities are almost as likely as their non-disabled counterparts to go out to restaurants at least once per week (Compare: 59% of this group, versus 61% of non-disabled young people, eats out regularly.) (Source: National Organization on Disability – www.nod.org).According to a General Accounting Office report, implementing the access provisions of the ADA has increased revenues in the hotel and hospitality industry by 12 percent.
- Companies marketing to people with disabilities can reach as many as four in every 10 consumers.
- Three in four adults say they would be likely to switch to a brand associated with a “good cause.” (Source: 1997 Cone/Roper Cause-Related Marketing Trends Report)